Google Rolls Out Threadit That Lets Users Record and Send TikTok-Like Short Videos for Work

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Google has launched a new tool Threadit, to lets users record short videos like in TikTok or Snapchat, that is shareable with colleagues to discuss work. The software giant says that the recorded-short video allows users to communicate without scheduling meetings or quickly summarise lengthy information. Threadit is available to download from the browser or as a Chrome extension, and the video can be shared in an email or chat. Google states that this helps in “reducing unnecessary meetings while still becoming a tighter-knit team.” To use the tool, users would need to speak straight to the camera or share the screen. Users  can also record multiple short clips that would get stitched together into one cohesive video message.

As expected anyone can reply with their own video message when they are ready. Speaking more over the development, Keller Smith, General Manager at Threadit says, “I would send a Threadit to my colleagues in Japan during my normal working hours in Seattle; they’d respond during the hours that worked for them in Tokyo. Threadit helped us feel like we were working together in person, even though we were responding at different times from across the world.” Similarly, it seems that users can already record short clips and send them to others via channels such as WhatsApp or even via email. The makers of the tool note that since Threadit comes as a browser extension, it is all a matter of convenience.

In case users use the Chrome extension, they can record clips or anything on the screen at any time, even from within Gmail. It is shareable via a link. The latest tool has been built by a team at Area 120, Google’s incubator division, with the aim to make remote working more competent.

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Some Facebook users can now monetise their short-video posts

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Facebook earns nearly 98% of its revenue from advertising, and retains 45% of ad revenue earned by creators

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Some Facebook users will now be able to make money from their short video posts, provided their viewers watch an ad after 30 seconds into the video.

The social network had earlier permitted monetisation through in-stream ads on videos longer than three minutes, when ads will be flashed after the video runs 60 seconds.

Ads on videos longer than three minutes can now display ads at the 45-second mark, the company said in a statement.

Facebook launched in-stream ads in 2017, allowing creators to earn from videos in the Watch section, including on-demand and live videos. The move was said to help creators boost visibility and enhance engagement. In-stream ads payout grew more than 55% from 2019 to 2020, according to Facebook.

Also Read | Facebook’s feud with Apple may dent ad revenue in 2021

Only users over 18 years of age, with over 10,000 followers, and having 600,000 total minutes viewed from any combination of video uploads are eligible for monetisation. Additionally, they must have five or more active video uploads or live videos, Facebook stated.

The move to promote short videos is an seen as an attempt to popularise Instagram Reels, Facebook’s version of rival TikTok. Recently, Facebook said it is testing a feature to allow users to post Reels to their Facebook profiles. It also said some of its users can earn money through sticker ads on Facebook Stories. Facebook earns nearly 98% of its revenue from advertising, and retains 45% of ad revenue earned by creators.

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