Haier launches new range of front-load washing machines, price starts at Rs 38,490 – Times of India

NEW DELHI: Consumer electronics brand Haier has expanded its washing machine line-up for 2021 by introducing the new Super Drum Series – front load fully automatic washing machine.
The new Super Drum series washing machines come with a starting price tag of Rs 38,490.
The front load washing machines come with an extra-large 525mm super drum which provides extra space and extra care to the garments, enhancing washing efficiency & intensity. With the increase in the size of the drum, the washing machine minimises creases and enables users to easily load and take out the laundry, thereby saving time.
The new washing machines feature a BLDC inverter motor, which is designed to consume less energy than conventional motors while producing minimal noise, high durability, and efficiency. Moreover, the upgraded software equipped with AI-DBT (Dynamic Balance Technology) will ensure the washing machine is stable and quiet during the entire wash cycle.
In the new range, Haier has introduced a 6 step Refresh program, starting from rotation of the clothes to water inlet to the heated water transforming into vapour and then finally moving to refreshing and cooling of the garments. This new feature also removes odour from garments while minimizing wrinkles.
The new washing machines also offer upgraded sanitization functions. The machines come with anti bacterial technology which keeps the gasket and detergent dispenser clean and hygienic. The machines also feature dual spray and PuriSteam that eliminates bacteria, allergens, and mites effectively.