Facebook will now start showing ads in Stories – Times of India

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Social networking giant Facebook has announced that it is going to expand the means through which content creators will be able to post ads on its platform, which essentially means users are going to see a lot more ads.
In a blog post, Yoav Arnstein, director, Facebook App Monetization said that Facebook is now going to allow content creators to earn revenue through Stories. Also, it is going to update its in-stream ad eligibility to open access to in-stream ads for Live and expand paid online events. Lastly, it is also going to introduce free Stars giveaways to viewers that are a revenue generating source for creators.
Starting with Stories, Arnstein in the blog post emphasised how the company is focused on short-form video monetization.
“In the coming weeks, we’ll begin testing the ability for content creators to monetize their Facebook Stories with ads that look like stickers and receive a portion of the resulting revenue. While the initial test is small, we hope to soon expand to more content creators. And then broaden it to short-form videos on Facebook, eventually providing a way for content creators to monetize this popular content.” Arnstein added.
When it comes to eligibility criteria for content creators to monetize their videos with in-stream ads, Facebook said that Pages must now have 600,000 total minutes viewed in the last 60 days and 5 or more active video uploads or previously Live videos.
As for Stars, Facebook has announced it is investing $7 million over the next few months in consumer education and adoption via free Stars.
“During certain Star-enabled livestreams, some people will see an offer to claim free Stars that they can send at their discretion to their favourite content creators to boost their visibility and connection with the creator and add to the creators’ earnings,” Arnstein added.

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Twitter Testing ‘Undo’ Feature to Let You Edit Tweets After Hitting Send, But There’s a Catch

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Twitter is reportedly testing a new feature that would enable users to edit their tweet, even after hitting the ‘Tweet’ button. It essentially gives users a chance to cancel a tweet after hitting the send button, in case they’ve spotted a typo or any factual errors. The said Undo button on Twitter, is available on Facebook and Instagram in the form of ‘Edit’ for many years. Twitter has previously stated that the platform does not allow edit functionality like its other social media counterparts as the platform started its journey as an SMS text messaging service. The company wants to preserve that essence, Twitter CEO Jack Dorsey told Wired.

The latest development came from notable reverse engineer Jane Manchun Wong in a post on Twitter. The Undo button appears to remain only for a few seconds after hitting send. Therefore, this indicates that Twitter wants to add the edit functionality but not for too long. Once the timer expires, users have the option of deleting their tweet and starting from scratch but no edit.

Meanwhile, Twitter’s version of Snapchat Stories, called Fleets is now getting a new update that brings Twemoji Stickers tray. The latest feature enables users to add emojis or stickers to Fleets for a better visual appeal. Until now, the Fleets feature on the Twitter Android or iOS app only allowed users to add text over photos or videos. Users could still add emojis if the keyboard had in-built emoji options; however, the latest feature gives access to more 3D-enhanced stickers directly. The Twemoji option for Twitter Fleets is now rolling out to users in Japan and will likely reach other markets in the coming months. Moreover, Twitter Spaces, a Clubhouse-inspired audio-chat room is rolling out to select Android customers in India and elsewhere.

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Twitter Fleets Gets Twemoji Stickers, Some Android Users Can Now Access Twitter Spaces Audio-Chatroom

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Twitter’s version of Snapchat Stories, called Fleets is now getting a new update that brings Twemoji Stickers tray. The latest feature enables users to add emojis or stickers to Fleets for a better visual appeal. Until now, the Fleets feature on the Twitter Android or iOS app only allowed users to add text over photos or videos. Users could still add emojis if the keyboard had in-built emoji options; however, the latest feature gives access to more 3D-enhanced stickers directly. Moreover, Twitter Spaces, a Clubhouse-inspired audio-chat room is reportedly rolling out to select Android customers.

The Twemoji option for Twitter Fleets is now rolling out to users in Japan and will likely reach other markets in the coming months. The Twemoji button sits next to the text button, as per a photo shared by Twitter. Additionally, the Twemoji currently appears to be limited to iOS users while availability details for Android client remain unclear. Though the feature does not seem to be substantial, it is likely that Twitter would soon add more options like AR filters – similar to what Facebook offers with Stories on Instagram. Notably, the micro-blogging company acquired Chroma Labs last year, the team behind Chroma Stories. The app basically allowed users to add a range of colourful frames and filters to their Stories content.

In another Twitter-related news, some Android users are now getting an early preview of Twitter Spaces, a Clubhouse-inspired voice-based conversation room right on the platform. According to Android Police, Android users who have access cannot start Spaces chatroom yet but can join others and react with emojis. The company is expected to roll out the stable version in March, though the availability may vary according to regions. Twitter Spaces has been available to select iOS users since early February. Twitter Product Designer Maya Patterson had previously explained that the Spaces feature is meant to create a safe space for intimate conversations in public. It will essentially allow users to join or start a voice-based chatroom where they can discuss any topic. Admins will have control over who can speak or join.



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