HDFC Bank’s MSME book grows 30% to cross Rs 2 trillion-mark – Times of India

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MUMBAI: HDFC Bank‘s MSME book grew 30 per cent year-on-year to cross the Rs 2-lakh-crore-mark as of December-end, mainly boosted by the pandemic-induced ECLG scheme under which it disbursed over Rs 23,000 crore.
The growth is also driven by a renewed push towards customers in semi-urban and rural areas, the bank has said.
In December 2019, the bank’s MSME book stood at Rs 1.4 lakh crore, which has grown by over 60,000 crore or 30 per cent to Rs 2,01,758 crore by the December 2020 quarter, giving it a 10.6 per cent share system-wide MSME lending, becoming the second-largest lender in this segment after the State Bank of India, the bank added.
“Our MSME lending is back to pre-pandemic levels, with loan book growing at 30 per cent year-on to Rs 2,01,758 crore as of the December 2020 quarter,” Sumant Rampal, senior executive vice-president, business banking and healthcare finance, at the bank told PTI on Friday.
“While the ECLG scheme was the biggest driver boosting the loan book by Rs 23,000 crore disbursed to around 1,10,000 MSME customers, our own renewed push towards customers in semi-urban and rural areas has also helped us during the pandemic, leading to an incremental loan growth of over Rs 60,000 crore,” he said, adding most of the ECLGS disbursals took place only in the past three-four months.
At 30 per cent loan growth, the MSME book is the fastest-growing vertical for the bank.
“This is a testimony to our commitment to strengthen the MSME sector that accounts for about 30 per cent of GDP and the largest employer,” Rampal said.
The government launched the third version of the Rs 3-lakh crore emergency credit line guarantee scheme (ECLGS) last November for MSMEs, following the KV Kamath committee report.
On Thursday, Union MSME minister Nitin Gadkari told the Lok Sabha that banks and other financial institutions have cumulatively sanctioned Rs 2.46 lakh crore of the Rs 3 lakh crore scheme, while disbursal stood at low Rs 1.81 lakh crore, as of February 28, according to the data from the National Credit Guarantee Trustee Company, which is the implementing agency of the ECLGS.
The scheme comes with a 2 per cent interest subvention and is a five-year tenor of which the first year gets a payment moratorium.
“Our MSME portfolio is geographically balanced spread across all metropolitan cities, urban, semi-urban and rural regions. And we reached out to them with a suite of customised products which they could access conveniently either through physical or electronic channels,” said Rampal.
The bank offers a range of services to MSMEs, ranging from conventional working capital/term loans, structured cash flow management and financing solutions, trade financing solutions, forex services, individual banking needs of promoters and family, salary accounts plus advisory on investment banking.
Its MSME portfolio is spread across sectors like textiles, fabrication, agri-processing, chemicals, consumer goods, hotels & restaurants, auto components, pharma and the paper industry, and also include the entire selling chain ranging from wholesalers, retailers, distributors, stockists and supermarkets, he said.
On Q4, Rampal refused to share numbers citing the Nasdaq silent period, just saying my team is busy at work and pointed to the large market of 6 crore registered MSMEs, but only 1.2 crore of them borrowing even after all the push by the government and the Reserve Bank.
He said of their 5,500 branches, 1,800 of them have more than 25 per cent of their loans to MSMEs and 4,800 units service this segment of customers. Geographically speaking, the bank is present in 630 districts, of these, 560 districts have MSMEs.
There is no concern on the asset quality front for the bank, which has a history of having the lowest NPAs in the system. In December 2019, the MSME bad loans for the bank were just 0.48 per cent and Rampal said, anyway currently the entire ECLGS book is under mandatory moratorium.
He said, the services industry is still facing challenges and expressed apprehension about the second wave of the pandemic.

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Airtel Looks To Leverage 320 Million Users For The New Made For India Airtel Ads Platform

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Bharti Airtel has announced a Made For India advertising platform called Airtel Ads that would allow brands to target customers with relevant advertisements and for customers to get hyper-targeted offers and more. This official release comes after the beta testing of the Airtel Ads platform, which saw more than 100 brands join the platform, with more than 8 billion impressions per months and more than Rs 100 crore in annualized revenue. Airtel will leverage platforms such as the Airtel direct to home (DTH) TV service, Airtel Thanks app, Airtel Xstream and Wynk Music, as well as the Airtel retail points. Airtel insists that the homegrown Airtel Ads is built for India and will be monitoring ad experiences to notice when a customer drops off, indicating that the ad delivery mechanism needs rework. At this time, Airtel has 320 million users in India, across the services they offer, including prepaid and postpaid mobile, Xstream broadband and DTH TV.

Airtel insists that the user data never leaves their ecosystem when the ads are delivered to users. Secondly, Airtel says that when the consumer engages with an advertisement on the Airtel Ads platform, all the user data remains private and secure and is not shared with any intermediaries. Also, Bharti Airtel says they will only work with brands that don’t offer family safe and child friendly content for advertising, across their platforms. What will be the focus ad delivery mediums for Airtel Ads? Airtel Ads will leverage their own apps and services including the Wynk music streaming app, the Airtel Thanks app and Airtel Xstream video streaming apps, as well as the Airtel DTH platform and the retail points at a market near you. Airtel believes that the real-world test they undertook last year with HDFC Bank at these stores translated into as many as 35,000 units per day sales for a unique life insurance pack priced at Re1 per day that were bundled with the Airtel prepaid recharge options.

Can Airtel Ads be disabled? Yes, there is an opt out feature across platforms allowing you to opt out of personalized ad suggestions. At this time, Airtel says they are working on a centralized toggle system to turn these ads on or off, but even now, the option is available across platforms.

The Indian Advertising Industry was worth $10 billion in the year 2020 and will be worth as much as $19 billion by the year 2025, according to the Digital Advertising In India 2020 report by the Dentsu Aegis Network. Of this, the share of the digital advertising specifically was $2 billion in 2020 while that is expected to grow to $8 billion by the year 2025. For Airtel Ads, there are more than 100 brands that are already using the platform including Pepsi, Zomato, Myntra, YouTube, SBI Card, CRED, Vahan, Lenskart.com, Unilever and Tata AIG.

Airtel has the highest mobile average revenue per user (ARPU) of Rs 166 per month and says that the average monthly data usage per customer is as high as 16.8GB, across the network. There are more than 17 million homes that are connected with the Airtel DTH service. The Airtel mobile network handles more than 3 billion calls every day while more than 55% of Airtel users make online transactions, with these totaling up to as much as Rs 5 billion worth of daily transactions including on the Airtel Payments Bank and Mitra platforms.



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Sensex Jumps Over 200 Points in Early Trade; Nifty Tops 14,750; Axis Bank Top Gainer

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Equity benchmark Sensex jumped over 200 points in the opening session on Wednesday tracking gains in index majors Reliance Industries, HDFC Bank and Axis Bank, despite weak trend in global markets. The 30-share BSE index was trading 207 points or 0.42 per cent higher at 49,958.41.

Similarly, the broader NSE Nifty was quoting 69.35 points or 0.47 per cent up at 14,777.15. Axis Bank was the top gainer in the Sensex pack, rising around 2 per cent, followed by Bajaj Finance, SBI, Reliance Industries, ONGC and UltraTech Cement.

On the other hand, TCS, PowerGrid, Infosys, HUL and Tech Mahindra were among the laggards. In the previous session, Sensex ended 7.09 points or 0.01 per cent higher at 49,751.41, and Nifty settled 32.10 points or 0.22 per cent up at 14,707.80.

Foreign institutional investors (FIIs) were net sellers in the capital market as they offloaded shares worth Rs 1,569.04 crore on Tuesday, as per exchange data. Domestic equities look to be good at the moment despite mixed cues from Asian markets, said Binod Modi Head-Strategy at Reliance Securities.

“FIIs turning net sellers for last two days can be a reason to worry in the near term. However, we continue to believe that FIIs flow should be favourable in the medium to long-term perspective as underlying strength of Indian equities remains intact,” he added. US equities witnessed sharp reversal from initial losses and finished mostly higher as Fed Chairman Jerome Powell continued to sound dovish in his testimony.

Powell vowed to keep monetary policy accommodative and gave no indication that rising bond yields or possibility of higher inflation would make the Federal Reserve begin reining in its efforts to support the economy, Modi noted. Elsewhere in Asia, bourses in Shanghai, Hong Kong, Seoul and Tokyo were trading on a negative note in mid-session deals.

Meanwhile, the global oil benchmark Brent crude was trading 0.56 per cent lower at USD 64.12 per barrel.



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