With Upstox on board, IPL 2021 revenue surges | Cricket News – Times of India

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MUMBAI: Digital brokerage firm Upstox, which has Ratan Tata among its primary investors, is now an official partner of the Indian Premier League (IPL). The three-year deal signed this month takes the T20 tournament’s sponsorship pool a few notches high compared to the 2020 edition.
With mobile phone manufacturer Vivo coming back on board, the IPL will rake in a hefty Rs 440 once again this year as compared to the Rs 222 crore they received through title sponsorship from Dream11 in what ended up being an “11th hour bargain”.
Now, with Upstox on board, the BCCI-IPL will earn approximately Rs 45 crore more this season with the three-year deal effectively totalling up to around Rs 145 crore.
TOI had reported on Upstox outbidding online-based investment platform Groww last month. The BCCI, by way of Vivo’s return and Upstox on board, will earn in excess of Rs 260 crore more this year compared to the previous one.
It is for the first time in 14 years that a brand in the stock and mutual fund sector has partnered with the T20 league. This year’s IPL is scheduled to begin on April 9 and conclude on May 30.
“We are thrilled to partner with the IPL. The tournament has paved a bold new direction to Indian cricket in the last decade. This is what sparks a natural connection between us,” Upstox CEO Ravi Kumar said.
Fantasy sports platform Dream11, e-education platform Unacademy and e-payment platform Cred are already on board the IPL as the other official partners along with Tata Motors, for now.
Upstox, for the record, is also learnt to have grabbed a three-year sponsorship deal with the International Cricket Council (ICC) and an announcement of the same is expected to be made soon.
The tournament, much of which is expected to be played without spectators at the stadium due to the rising Covid numbers and state-wise restrictions, will once again be an all-television and digital affair — thus throwing the ring open for e-business platforms to find advertising opportunities.
“If you look at the 2020 edition, e-education and fantasy sports platforms had hogged the advertising space. Expect more players in the e-business industry to make an attempt to grab this space this year,” say those tracking developments.

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Manu Sawhney: ICC asks CEO Manu Sawhney to go on leave after preliminary investigation by UK-based agency shows misconduct | Cricket News – Times of India

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MUMBAI: The International Cricket Council (ICC) has asked Chief Executive Manu Sawhney to go on “leave” after an investigation, outsourced to an international agency of global reputation, has preliminarily concluded that his conduct over the last 12 months has been unsavoury and against the federation’s way of leading its operations.
“Allegations ranging from very serious to as petty as arrogance and high-handedness, to as internally serious as hiring and sacking employees at whim are being held against this individual. Cricket administration has been in absolute disarray and ICC had to act,” sources in direct know of developments said.
The ICC, TOI understands, commissioned UK-based accounting firm PriceWaterHouseCoopers (PWC) earlier this year to investigate Sawhney’s “manner of conduct” within the organisation and its multiple stakeholders ever since coming on board a couple of years ago. The final report of the investigation is expected to be brought out anytime soon.
Well-placed sources confirmed to TOI this week that the results of the investigation – a forensic, interviewing, auditing and clinical assessment of employee-conduct – has been looking into several misdemeanours on the part of Sawhney, who’s been under the scanner for some time now. PWC UK is learnt to have interviewed ICC employees at all levels over the last one month to gather information on the individual and sources say the response has been “detrimental”.
From unilateral allotment of ICC events – or at least the promise of it – to dictating the upcoming media-rights cycle of the governing body to “employee harassment” and the proverbial “antagonising of the Big Three”, sources say “things were always under the scanner”.
“PWC UK was brought on board around January. The reports are due anytime soon. It’s been a horrible time for the ICC. It’s very unfortunate if what is being spoken of in whispers turns out to be true,” well-placed sources said.
TOI has written to the ICC on email about these developments and is waiting for an official response. TOI is in possession of further details on this investigation but is waiting for the ICC to come on record.

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Exclusive: ICC asks senior employee to go on leave after preliminary investigation by UK-based agency shows misconduct | Cricket News – Times of India

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MUMBAI: The International Cricket Council (ICC) has asked a senior employee to go on “leave” after an investigation, outsourced to an international agency of global reputation, has preliminarily concluded that the individual’s conduct over the last 12 months has been unsavoury and against the federation’s way of leading its operations.
“Allegations ranging from very serious to as petty as arrogance and high-handedness, to as internally serious as hiring and sacking employees at whim are being held against this individual. Cricket administration has been in absolute disarray and ICC had to act,” sources in direct know of developments said.
The ICC, TOI understands, commissioned UK-based accounting firm PriceWaterHouseCoopers (PWC) earlier this year to investigate the employee’s “manner of conduct” within the organisation and its multiple stakeholders ever since coming on board a couple of years ago. The final report of the investigation is expected to be brought out anytime soon.
Well-placed sources confirmed to TOI this week that the results of the investigation – a forensic, interviewing, auditing and clinical assessment of employee-conduct – has been looking into several misdemeanours on the part of this said individual, who’s been under the scanner for some time now. PWC UK is learnt to have interviewed ICC employees at all levels over the last one month to gather information on the individual and sources say the response has been “detrimental”.
From unilateral allotment of ICC events – or at least the promise of it – to dictating the upcoming media-rights cycle of the governing body to “employee harassment” and the proverbial “antagonising of the Big Three”, sources say “things were always under the scanner”.
“PWC UK was brought on board around January. The reports are due anytime soon. It’s been a horrible time for the ICC. It’s very unfortunate if what is being spoken of in whispers turns out to be true,” well-placed sources said.
TOI is in possession of further details on this investigation but is waiting for the ICC to come on record.

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