Twitter will soon let you watch YouTube videos right from a tweet – Times of India

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NEW DELHI: Twitter will soon enable you to watch YouTube videos from your timeline. The microblogging platform is testing a new feature which will enable users to watch YouTube video right from their timeline.
Presently, when a user includes a YouTube link in a tweet, then clicking on that link takes you to YouTube and out of Twitter. But with this new feature, you will not have to leave Twitter and you will also be able to continue with the scrolling after watching the video. Twitter is testing this feature with iOS users.
The company tweeted about the upcoming feature with a GIF. Twitter support wrote, “Starting today on iOS, we’re testing a way to watch YouTube videos directly in your Home timeline, without leaving the conversation on Twitter.”
The upcoming feature is available to a small number of users in Canada, USA, Japan and Saudi Arabia.
A Twitter spokesperson told The Verge, “The current test on iOS will be a four-week experiment. We plan to take a look at the results and will scale accordingly.”
Recently, Twitter announced that it will enable users to use security keys as the only authentication method. The company has also revealed that users can also enrol for multiple hardware security keys for logging in.
Twitter already allows users to enable two-factor authentication for secure logins. Users can use a security key to sign in to their accounts, but first, they have to turn on 2FA methods like SMS code.

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YouTube’s Short-Form Video Service ‘Shorts’ Now Rolling Out Globally to Rival TikTok

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Alphabet’s YouTube is rolling out a short-form video-streaming service on its platform in the United States as it looks to better compete with rival TikTok in the hugely popular category. The service, Shorts, let users record mobile friendly vertical videos that can be spiced up with special effects and soundtracks pulled from a music library. “Starting today and over the next several weeks, we’ll gradually expand our Shorts beta to the US,” YouTube said in a blogpost on Thursday, adding it would weave in newer features on the service like the ability to add text at specific points of the video.

YouTube had rolled out the feature in India in September last year, after TikTok was banned in one of its biggest markets. Shorts currently records more than 6.5 billion daily views globally, YouTube said.

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WATCH: Girl Goes Viral for Flaunting Her 5-inch Long Middle Finger in TikTok Video

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The internet is filled with viral videos. Some might be funny ones, while some can be weirdest. One such video of a girl showing her five-inch middle finger has recently gone viral on the net.

Everyone who has special talents wants to showcase them, in order to stand out from the rest of the crowd. Olivia Mercea’s five-inch-long middle finger is surely making her unique and super talented in the most unusual way.

Olivia, who is from Arizona and is a 16-year-old aspiring model, made a fun video on TikTok, showing off her finger. The video shows Olivia thinking about the time her five-inch middle finger went viral. And then, she actually ends up showing the finger on the camera.

Apart from the video going viral, Olivia has gained more than 22000 followers on TikTok. In no time, Olivia’s video has been viewed more than four million times.

While talking to Ladbible, Olivia said she was insecure about the size of her finger. But eventually owned up to the fact that she has the longer middle finger and thought it to be quite funny. That is when she decided to make the video. She even added in her video that her toes are worse.

Curious viewers are now asking Olivia to show her toes!

Olivia also mentioned that “it is so awesome and crazy to think that I am even talking to you about having an article on my finger.” She said that she was trying really hard to get into modelling. Olivia is in hopes that her TikTok video has reached out to a large number of audiences and it will help kickstart her modelling career. The video seems to have caught the eyes of many people from the modelling industry, added Olivia.

<iframe width=”100%” height=”550″ src=”https://www.youtube.com/embed/al4YJ1kV1uo” frameborder=”0″ allow=”accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture” allowfullscreen></iframe>

Talking about scientific facts, the average length of a female hand is 6.8 inches. This means that Olivia’s giant middle finger is almost the size of any other female’s hand alone.

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BJP Leader Sushil Modi in Rajya Sabha

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Taking a cue from Australia, India should enact a law to make tech giants such as Facebook and Google pay local publishers of news content, senior BJP leader Sushil Kumar Modi demanded in Rajya Sabha on Wednesday. Raising the issue through a Zero Hour mention, the former deputy chief minister of Bihar said, “The government must make Google, Facebook and YouTube pay print and news channels for the news content they are using freely.”

The Indian government should take a cue from the Australian parliament that passed the world’s first law last month to ensure news media businesses are fairly remunerated for the content they generate, he said. “I would urge the government of India that the way they have notified Intermediary Guidelines and Digital Media Ethics Code to regulate social media and OTT platforms, they should enact a law on the pattern of Australian Code so that we can compel Google to share its revenue with traditional media,” he added.

India, Modi said, should take the lead in making Google and Facebook pay a fair share of their earnings from domestically produced news content on the internet to the publishers. Rajya Sabha Chairman and Vice President M Venkaiah Naidu remarked that the suggestion is “worth considering”. Modi said the traditional print and news broadcast media, whose content is freely available on platforms run by the tech giants, are passing through their worst phase in recent history as advertisements have shifted to tech platforms.

ALSO READ: Google and Facebook’s Great News Robbery Must Stop for Journalism to Survive

“They are in deep financial crisis. Earlier, it was because of the pandemic and now it is because of tech giants like YouTube, Facebook and Google,” he said. The traditional news media, Modi said, make heavy investments employing anchors, journalists and reporters who gather information, verify it and deliver credible news.

But advertisement, which is their main source of revenue, has in the past few years shifted away from them with the advent of tech giants like Google, Facebook and YouTube, he said. “Advertising earnings are going to these tech giants (and) because of this print media, news channels are passing through a financial crisis,” Modi said.

ALSO READ: Australian Parliament Passes Media Bill That Forces Google, Facebook to News Outlets for Content

“I would urge [that] we should follow a country like Australia which has taken the lead by enacting a law – News Media Bargaining Code – by which they have compelled Google to share advertisement revenue with the news media,” he said. Google threatened to blackout news from its portal but ultimately surrendered, the BJP leader said.

“Australia has set a precedence and now France and other European countries are making laws for advertisement revenue sharing,” Modi said.



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Airtel Looks To Leverage 320 Million Users For The New Made For India Airtel Ads Platform

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Bharti Airtel has announced a Made For India advertising platform called Airtel Ads that would allow brands to target customers with relevant advertisements and for customers to get hyper-targeted offers and more. This official release comes after the beta testing of the Airtel Ads platform, which saw more than 100 brands join the platform, with more than 8 billion impressions per months and more than Rs 100 crore in annualized revenue. Airtel will leverage platforms such as the Airtel direct to home (DTH) TV service, Airtel Thanks app, Airtel Xstream and Wynk Music, as well as the Airtel retail points. Airtel insists that the homegrown Airtel Ads is built for India and will be monitoring ad experiences to notice when a customer drops off, indicating that the ad delivery mechanism needs rework. At this time, Airtel has 320 million users in India, across the services they offer, including prepaid and postpaid mobile, Xstream broadband and DTH TV.

Airtel insists that the user data never leaves their ecosystem when the ads are delivered to users. Secondly, Airtel says that when the consumer engages with an advertisement on the Airtel Ads platform, all the user data remains private and secure and is not shared with any intermediaries. Also, Bharti Airtel says they will only work with brands that don’t offer family safe and child friendly content for advertising, across their platforms. What will be the focus ad delivery mediums for Airtel Ads? Airtel Ads will leverage their own apps and services including the Wynk music streaming app, the Airtel Thanks app and Airtel Xstream video streaming apps, as well as the Airtel DTH platform and the retail points at a market near you. Airtel believes that the real-world test they undertook last year with HDFC Bank at these stores translated into as many as 35,000 units per day sales for a unique life insurance pack priced at Re1 per day that were bundled with the Airtel prepaid recharge options.

Can Airtel Ads be disabled? Yes, there is an opt out feature across platforms allowing you to opt out of personalized ad suggestions. At this time, Airtel says they are working on a centralized toggle system to turn these ads on or off, but even now, the option is available across platforms.

The Indian Advertising Industry was worth $10 billion in the year 2020 and will be worth as much as $19 billion by the year 2025, according to the Digital Advertising In India 2020 report by the Dentsu Aegis Network. Of this, the share of the digital advertising specifically was $2 billion in 2020 while that is expected to grow to $8 billion by the year 2025. For Airtel Ads, there are more than 100 brands that are already using the platform including Pepsi, Zomato, Myntra, YouTube, SBI Card, CRED, Vahan, Lenskart.com, Unilever and Tata AIG.

Airtel has the highest mobile average revenue per user (ARPU) of Rs 166 per month and says that the average monthly data usage per customer is as high as 16.8GB, across the network. There are more than 17 million homes that are connected with the Airtel DTH service. The Airtel mobile network handles more than 3 billion calls every day while more than 55% of Airtel users make online transactions, with these totaling up to as much as Rs 5 billion worth of daily transactions including on the Airtel Payments Bank and Mitra platforms.



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