Denmark-based FinEdTech Startup Female Invest Raises $4.5M to Empower Women to Invest


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Female Invest, a women-led financial EdTech platform, has raised a $4.5 million seed round led by Green Visor Capital with the participation from New Theory Ventures.

The round also witnessed participation from angel investors including Mia Wagner, the CEO of Nordic Female and an investor on The Lion’s Den — the Danish version of Shark Tank — and Fiona Pathiraja, managing partner at Crista Gallis Ventures, among others.

With this round, the company aims to empower women by boosting their understanding of personal finance and investing.

Founded in 2019 by Emma Due Bitz, Camilla Falkenberg, and Anna-Sophie Hartvigsen, Female Invest offers articles, resources, and live webinars meant to help its members feel confident in their investing. The materials are designed to be used by anyone regardless of background. The Copenhagen-based startup has users ranging in age from 14 to 80 and from a vast array of professions including bankers and hairdressers.

Female Invest is on a mission to educate women on personal finance and investing through a subscription-based learning platform with integrated social media. The company’s goal is to close the financial gender gap.

Talking about the platform, Anna-Sophie Hartvigsen, Co-founder of Female Invest, said,

“Women are falling financially behind in every single country in the world. They are earning less, saving less, and then – with what money they have – they are investing less. Our job at Female Invest is to close that gap as quickly and helpfully as possible.”

Female Invests has members across 67 countries (with the UK being the fastest growing market) and an online community of more than 15,000 women.

Adding further about the company, Camilla Falkenberg, Co-founder said,

“When it comes to money-saving insights, the internet is filled with sites which advise young women on how to save money on beauty, clothes, food and going out. Yet, when it comes to making money, there is almost nothing on helping women make their money grow through investments. Female Invest fills this gap.”

Last year in December, Female Invest had raised DKK10M a seed round from local investors including, Vaekstfonden, Shailender Robin Patel, Mia Wagner, and Jeppe Christiansen. The startup’s latest funding brings its total fundraise to $6.1 million.

About the Author

Author: Shalini Pathak

Shalini Pathak Shalini Pathak is a Staff Writer at EdTechReview (ETR) – India’s leading edtech media & community. She has over four years of experience in media, covering different beats. Like all writers she’s an enthusiastic reader first with a passion to create out of the box content, and an ability to write about any topic. As a part of the ETR team, she will cover the latest in the edtech industry with a focus on edtech startup stories and their funding.

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