Tag: reels

Some Facebook users can now monetise their short-video posts

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Facebook earns nearly 98% of its revenue from advertising, and retains 45% of ad revenue earned by creators

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Some Facebook users will now be able to make money from their short video posts, provided their viewers watch an ad after 30 seconds into the video.

The social network had earlier permitted monetisation through in-stream ads on videos longer than three minutes, when ads will be flashed after the video runs 60 seconds.

Ads on videos longer than three minutes can now display ads at the 45-second mark, the company said in a statement.

Facebook launched in-stream ads in 2017, allowing creators to earn from videos in the Watch section, including on-demand and live videos. The move was said to help creators boost visibility and enhance engagement. In-stream ads payout grew more than 55% from 2019 to 2020, according to Facebook.

Also Read | Facebook’s feud with Apple may dent ad revenue in 2021

Only users over 18 years of age, with over 10,000 followers, and having 600,000 total minutes viewed from any combination of video uploads are eligible for monetisation. Additionally, they must have five or more active video uploads or live videos, Facebook stated.

The move to promote short videos is an seen as an attempt to popularise Instagram Reels, Facebook’s version of rival TikTok. Recently, Facebook said it is testing a feature to allow users to post Reels to their Facebook profiles. It also said some of its users can earn money through sticker ads on Facebook Stories. Facebook earns nearly 98% of its revenue from advertising, and retains 45% of ad revenue earned by creators.

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Instagram Testing Cool Captions Feature to Remove the Hassle of Typing Long Texts in Stories

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Auto Captions currently exists on YouTube, Facebook and select video conferencing platforms that generates subtitles in English to reduce the communication gap. Now, Instagram appears to be testing its own version of Auto Caption or Closed Captions for Stories but in a slightly different format. The new feature essentially generates text via audio inputs and then transforms it into a sticker that can be placed anywhere in the Instagram Story. The ‘Closed Captions’ can be useful when users want to post a text-heavy story.

As per a post by social media expert Matt Navarra, we can see the Instagram Story feature capturing the text from audio inputs and then users can enlarge the size of the sticker or change fonts. To enable Closed Captions, there’s now a dedicated button that is accessible in the quick panel. The panel appears when the user swipes up from the bottom of the screen. Instagram appears to be testing four text style options, including typewriter-esque block text, larger words for added emphasis and basic block letters. The accuracy of the generated text will, of course, be relative to the clarity of the audio. A report states that some users can see the Captions button, but it appears to be for ‘internal’ usage only.

Notably, Instagram added auto-captions for IGTV uploads last year. It transcribes the videos, and end-users can view auto-generated subtitles in English. Facebook has been offering auto-captions on video uploads since 2017, but more recently, it’s added the feature for Facebook Live and Workplace Live as well. Meanwhile, Instagram has expanded its toned-down app Instagram Lite to over 170 countries. The app is designed to work on 2G network and entry-level smartphones with low internal space. The Android app is only 2MB in size.

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