BYJU’S Acquires Online Test Prep Platform Gradeup; Rebrands it as BYJU’S Exam Prep   

BYJU’S, the world’s leading EdTech company and creator of India’s most loved learning app, has announced the acquisition of Gradeup, one of India’s largest online exam preparation platforms.

The partnership will bolster BYJU’S presence in the fast-growing online competitive examination preparation category along with harnessing Gradeup’s pedagogy and student reach.

Gradeup will be rebranded as BYJU’S Exam Prep and will cater to students preparing for 150+ exams over 25 exam categories covering Government Jobs and PG Entrance Exams such as IAS, GATE, CAT, Bank PO/Clerk, Defence, UGC-NET, etc.

Gradeup is one of India’s leading competitive exam preparation platforms. Established in 2015, it has helped over 25 million students prepare for various exams. Gradeup offers high-quality comprehensive courses to students preparing for GATE, Bank PO/Clerk, Railways, Teaching, IAS, Defense, UGC-NET, and State level exams. These courses are offered through a combination of live classes with top faculties, study material, practice tests, and assessments.

Speaking about the acquisition, Byju Raveendran, Founder & CEO, BYJU’S, said, 

“Our focus has always been on ensuring that every learner has access to the highest quality of teachers and content to help them learn better.  With Gradeup on board, we will be able to further scale and expand our test-prep offerings in postgraduate level exams. Gradeup has already proved its mettle and we are excited to join forces with the seasoned team. We aim to bring our complementary strengths and expertise together to create engaging and personalized learning experiences.”

Shobhit Bhatnagar, CEO, Gradeup, said,

“By combining live classes, assessments, and quality study material, we have built a highly specialized offering for students preparing for competitive exams. Together with BYJU’S, we will accelerate our growth and expand our reach across the country. Further, we will leverage their strengths in content to deepen our current product offering and broaden our coverage of exams.”

BYJU’S has 100+ million registered students and 6.5 million paid subscribers. With Aakash Educational Services Ltd. already being a part of BYJU’S since May 2021, offering its highly effective learning ecosystem, Gradeup coming on board will help BYJU’S scale up in the test preparation segment further. Additionally, students will have access to high quality, personalized and holistic learning experience, with a wide array of test prep classes and offerings to choose from.

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Author: Stephen Soulunii

No more a student, but love to learn. Not a teacher, but care about how students are taught. Not an educator, but want everyone to be educated. Not a social worker, but desire to see change. Not a reformer, but always want to see a better world. The author believes that only sound education can bring a better future, better world and technology can help achieve a lot in this field.

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